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Goodwill® of Western & Northern Connecticut Retail Environment Design

TFI Envision, Inc. was selected by Goodwill® of Western & Northern, CT, Inc. to review their existing in-store messaging and refresh it for one of their newest retail/collection locations in Avon, Connecticut. This would serve as a model for communicating the mission of the organization effectively, stimulate shoppers and increase buying impulse. TFI Envision assessed the retail environment and created messaging that speaks directly to the target audience – consumers – to help them understand the Goodwill® mission and their important role in supporting it.