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NAPA® Echlin® and NAPA® Belden® Print & Digital Ad Campaign

TFI Envision was selected to develop an advertising campaign for NAPA® Echlin® and NAPA® Belden® automotive aftermarket parts. The ads feature a series of shapes based on the NAPA® Echlin® logo in eye-catching NAPA® gold and blue, allowing the products to be prominently showcased. TFI Envision created the bold ad campaign based on the target audience’s insight of choosing NAPA® for its product efficacy and / or brand loyalty. TFI Envision supported  both insights clearly in this print and digital campaign, with strong benefit copy and clear imagery.

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