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NAPA® NightVision Brand Development and Packaging

TFI Envision created the new product line names, brand logo, imagery, and bilingual packaging for NAPA®’s full line of automotive lighting including the premium lighting. NAPA® NightVision™ (with the emphasis on the word NIGHT) clearly announces the products’ main benefit. Higher visibility in the crucial hours of the night. Sub brand names Brilliant, Vivid and Clear – accompanied by  easy to understand icons denote brightness levels between products, as does the classic metallic color pallete that denotes good, better and best categories.