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OptiCat Advertising and Trade Show Booth Graphics

OptiCat reached out to TFI Envision for their expertise in developing strategic brand positioning campaigns. Based on the name “OptiCat”, their key differentiators – agility, speed and instinct, TFI Envision’s creative team created the image

of a fast moving cheetah speeding through their OptiCat brand mark as a visual metaphor and the headline “OptiCat-like reflexes” to reinforce the message. This concept was carried through print advertising; AAPEX trade show booth graphics; and even their email signature for a coordinated launch of the new campaign.