TFI Envision created a promotional video spot called “The Physical” to coordinate with the PEAK® Coolant Campaign “18 degrees from a Mechanical Emergency” campaign.
“The Physical” is a consultation that “Dr. Coolant” (John Force) is having with a patient. It is only revealed at the end that the patient is actually a car.
This irreverent spot capitalizes on the importance of frequent cooling system checks and the fun, outgoing personality of John Force. At the end of the spot Dr. Coolant hands the car a lollipop and says; “Now that wasn’t so bad, was it?” The :30 promotional video spot was delivered at NHRA events across the country.
This video was part of a campaign that included:
• Retail Launch Kit and Poster
• NHRA Track Activation Program