App Development and Awareness
- This campaign included an Integrated Print and Digital Ad Campaign and Sweepstakes Microsite.
- SMP Share the App Sweepstakes participants entered via the SMP® Parts App or online
- Everyone who shared the app to Twitter or Facebook received 10 additional entries for each friend who entered from their link.
- Prizes: Samsung Galaxy Note® 4 Phones or Apple touch® iPods. The first 500 entrants got a free Portable Phone Charger.