


Standard® Diesel
A new ad campaign for the Standard® diesel line of products
The campaign was expressed in a series of ads in both print and digital (animated and static). The first ad: “The Road” visualized the toughness of the brand, in print, by showing a road crumbling in the wake of the brand and in digital.
The second ad: “Shadow” was developed to help the target audience understand that Standard has diesel parts for most diesel vehicles.
Increased awareness of the new line of diesel parts
Standard® Diesel “Owns the Road” HTML Ad
Execution
Awards
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