A new ad campaign for the Standard®diesel line of products
TFI Envision created the ad campaign to position the Standard® diesel brand as the ‘go to’ line of diesel auto parts. TFI Envision developed the “Bigger, Better Diesel” campaign, focused on the fact that Standard® was coming into the diesel category to be the leader.
The campaign was expressed in a series of ads in both print and digital (animated and static). The first ad: “The Road” visualized the toughness of the brand, in print, by showing a road crumbling in the wake of the brand and in digital.
The second ad: “Shadow” was developed to help the target audience understand that Standard has diesel parts for most diesel vehicles.
Positioned Standard® Brand as a leader in diesel parts
Increased awareness of the new line of diesel parts
Standard® Diesel “Owns the Road” HTML Ad
Series of 9 ads featuring different diesel parts and vehicles
Featured in all major automotive aftermarket trade publications, digital and print
Graphis Typography 4: Type in Use
Summit Emerging Media Awards
Summit Marketing Effectiveness Awards
Results – Positioned Standard® Brand as a leader in diesel parts