A new ad campaign for the Standard^® diesel line of products

The campaign was expressed in a series of ads in both print and digital (animated and static). The first ad: “The Road” visualized the toughness of the brand, in print, by showing a road crumbling in the wake of the brand and in digital.

The second ad: “Shadow” was developed to help the target audience understand that Standard has diesel parts for most diesel vehicles.

Increased awareness of the new line of diesel parts