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Spot it, Tweet it, Drive it

To promote the new Volkswagen Polo in South Africa, the automaker and Ogilvy Cape Town together created a social on- and offline game called...Read More

Test Drive Inspiration

Marketers have increasingly been experimenting with Oculus Rift to create immersive consumer experiences. Lexus is among the latest brands to take...Read More

Full Virtual Reality Test Drive on Your Phone

Those interested in trying out the Volvo XC90 before it’s released next year can take a scenic virtual reality ride through the mountains via...Read More

App Blocks Timewasting Sites Until Users Do Some Exercise

Nudge Kick enables users to disable their favorite sites and apps until they’ve registered some exercise on their fitness tracker or checked in...Read More

Health Coaching App Lets Users Choose Between Gentle Encouragement and Drill Sergeant Rigor

Consumers can often have trouble sticking to dieting or exercise plans because they don’t have motivation that a coach can provide. Health app...Read More

Live Yoga Instruction Streamed Into The Home

Finland’s Yoogaia is enabling anyone with a webcam to join in yoga classes and receive guidance from the comfort of their own living room....Read More

Jeans that fit !

Currently seeking funding on Kickstarter, Qcut creates perfectly-fitting pairs of jeans with just 5 measurements. Typical jeans come in set waist...Read More

Shoes that keep track of your kids !

Created in China, Budiu are a pair of kids’ sneakers that feature embedded GPS locators so parents know where they are. Each pair features a...Read More

Barber or hairstylist that comes to you !

Shortcut is an on-demand grooming service that comes to customers wherever they are. Users simply provide their name, number and e-mail address and...Read More

Spain is Trialling City Monitoring Using Sound

The EAR-IT project in Santander, Spain, is using acoustic sensors to measure the sounds of city streets and determine real time activity on the...Read More

Toyota Minivan Makes it Easier to Yell at Kids

The new Toyota Sienna will come with Driver Easy Speak, a system that amplifies parents’ voices, enabling them to be heard over kids’...Read More

Motorbike Helmet Add-on Enables Headphone-Free Listening

HEADWAY, from Germany-based startup Rockatoo, aims to replace motorcycle headphones with a device that turns any helmet into a loudspeaker. The...Read More

Smartphone-Controlled Coffee Maker Wakes You Up With The Perfect Brew

Arist is bringing customized, coffeeshop-quality beverages into the home. Although it looks like a standard espresso machine, the device can be...Read More

Smart Suitcase Could Be The End of Airport Headaches

Currently seeking funding through Indiegogo, Bluesmart is a truly intelligent suitcase with digital locking, location tracking, and self-weighing...Read More

Smart Conference Badge Aims to Replace Business Cards and Brochures

Loopd is a conference lanyard that tracks wearers’ movements, enabling them to review their interactions and access extra content. The Loopd...Read More

Teal Pumpkin Project for an Allergy-Friendly Halloween

For children with food allergies, Halloween usually means they receive far fewer treats than their friends. But this year, their luck may improve if...Read More

Phone-Synched Effects for Costumes

The Digital Dudz mask line offers an easy-to-use smartphone insert that lets your phone save a rather run-of-the-mill monster mask. By downloading...Read More

DIY Origami Masks Add Mod Twist to Halloween Costumes

If you’re looking for a unique Halloween costume that’s not too hard to assemble, Wintercroft Masks has the perfect solution –...Read More

A Robot Called Ray Will Park Your Car

Ray is a robot valet at Düsseldorf Airport that will safely store travelers’ cars and have it ready for them when they return. Available to...Read More

Flexible Travelers Can Rent Cars For Free

Transfercar is an online vehicle relocation service that reduces costs for rental companies while offering a free way for consumers to travel. Car...Read More

Uber For The Elderly Offers Transport With Friendly Care

Lift Hero has created a peer-to-peer lift service that uses trained or studying medical professionals to drive the elderly safely to their...Read More

Visual Search App Lets Homeowners Find The Right Parts

Partpic lets consumers or businesses simply snap a photo of the broken part they need and lets them know where they can order a new one. For many...Read More

Shelfie Could Put An End To ‘Out of Stock’ Items

Shelfie gives customers rewards for tracking empty shelves, delivering the data to stores to help them avoid stock deficits. Developed by...Read More

Visual Recognition App Acts Like Shazam For Furniture

LikeThat Decor is a visual search app that will present consumers with items similar to those featured in photos they upload. To get started...Read More

Soccer Ball Helps Kids Finish Homework

The Soccket is a soccer ball that generates electricity- 30 minutes of play can generate enough power for 3 hours of light. For thousands of years,...Read More

Desk Lamp Doubles as Emergency Flashlight

Trioh is a stylishly designed device that serves as both a wireless desk lamp and a flashlight that’s always on hand. When the power goes out,...Read More

Coke Bottle Lightbulb Could Help Illuminate Africa

The Lightie is a system that uses an empty bottle and a solar filament to provide cheap light in the places that need it most. Created by South...Read More

Knit Sessions Combine the Creativity of the Young with the Skills of the Elderly

Netherlands-based Granny’s Finest is pairing young designers with elderly knitters to create new products, and foster community spirit in the...Read More

Neighborhood Mailbox Stickers Let Communities Display Items To Share

Pumpipumpe is a Switzerland-based project that is encouraging residents to place stickers on their mailbox to denote the goods they’re willing...Read More

Paris To Launch Bike Sharing For Kids

Scaled-down bicycles get kids involved with eco-friendly initiatives. Bike sharing is an initiative that’s proven popular around the world,...Read More

“Eyes on the Road”

Mobile use is the leading cause of death behind the wheel. To drive home this point, Ogilvy Beijing and Volkswagen created an interactive PSA called...Read More

Car Detects If Drivers Are Falling Asleep At The Wheel

Spain’s Instituto de Biomecánica de Valencia has now created the Harken project, which places sensors into seat belts and car seats to track...Read More

Navdy Is Google Glass For The Car

Navdy is a heads-up display for car owners, helping them to keep their eyes on the road while remaining connected. Navdy can be used with any car,...Read More

App Enables Citizens To Report Water Waste

Everydrop LA wants to avoid drought in California by encouraging residents to report incidents of water wastage. Rallying citizens to take a part in...Read More

App Gives Moms The Power To Lock Kids’ Phones

Ignore No More is an Android app that enables parents to remotely shut down their child’s smartphone until they return their calls. Created by...Read More

To-do App Actually Schedules Your Day

Timeful uses smart suggestions to manage users’ daily tasks for them, recommending the best times for each activity. Those downloading the...Read More

Software Testing Firm Only Hires Workers With Autism

ULTRA Testing, a for-profit debugging company out of MIT, has introduced a policy that gives those on the autism spectrum a chance to apply their...Read More

Opera Is Designed For Kids With Autism

Victorian Opera in Melbourne has piloted a series of performances that cater for the needs of young kids with autism. Children with autism often...Read More

Tactile Interactive Product Helps Communication

This sensory communication device could lead to better care and increased comfort for those with autism. For industrial designer Jeffrey Brown, who...Read More

Self-Driving Cars Can Protect Humans From Themselves

Google has been working on its self-driving car project for a few years now with the goal of transforming how people drive cars. The company’s...Read More
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  • 5 Technologies Embedded System Engineers Should Master in 2019 January 17, 2019
    Happy New Year! Another year is here and with it are many opportunities for embedded systems developers. As the new year starts, there are many interesting technologies that are going to be shaping the way systems are designed in 2019 and beyond. Let’s quickly examine the top five technologies that developers should be mastering or […]
  • Automation Suppliers Back OPC UA January 17, 2019
    One of the key automation technology megatrends of 2018, OPC UA TSN, took another big step forward with an announcement that the technology is being supported by a wide range of major automation suppliers worldwide, signaling the potential rise of a single, internationally-recognized standard for automation communications. Now, we’re nearing the tipping point, with less […]
  • Plants Can Generate Green Electricity January 17, 2019
    Scientists are constantly on the search for sustainable, renewable energy sources, especially as the world strives to be more environmentally friendly. Italian researchers have demonstrated that they can look no further than the trees and plants that are all around us, showing how plants’ leaves can provide enough energy to power LEDs. An interdisciplinary team […]