Trends
Parley for The Oceans and Adidas Launch A Line of Ocean Plastic Activewear
USA – The partnership between nonprofit, Parley for the Oceans and athletic wear company, Adidas was first announced in April 2015, and two...Read More
Campaign Encourages Bag Re-use Through Hidden Discount Code
Malaysia – Tesco Malaysia, in partnership with advertising agency Grey Malaysia, launched an “Unforgettable Bags” campaign in a...Read More
Sensory Auto Book Replicates A Test Drive In Print
Korea– Kia, long known as an affordable auto maker, stepped out of its comfort zone with last year’s release of the performance Stinger...Read More
Catalog for Electric BMW Becomes a Collector’s Item for Buyers
Israel– BMW Israel commissioned agency Gitam BBDO to create a unique owners catalog for the all-electric BMW i3. Their idea was to tell the...Read More
New Tablet Helps Seniors Stay Connected
USA – The aging of the Baby Boomer generation has created a growing market for innovations aimed at seniors. Consumer Cellular has released a...Read More
How Technology Is Making Remote Senior Care Possible
UK – As more people are living longer, better quality of life and independence into older age are of increasing interest. One way to help...Read More
Startup Provides Companies with Reusable Packaging
USA – A new startup is responding to the demand for new packaging solutions for online retailers to tackle packaging waste. LimeLoop makes...Read More
Amazon Adds Scannable Codes To Boxes That Encourage Customers To Reuse
USA – Amazon sent out more than 5 billion items last year in cardboard boxes, but with most of those going right into the trash when they...Read More
BMW Begins Subscription Pilot With Vehicle Sampling
USA– People interested in driving a BMW could soon have a new alternative to purchasing. Access by BMW is a subscription program the auto maker...Read More
Lyft Expands Its Service To Include A Monthly Subscription Option
USA– Ride-hailing app Lyft is looking to expand its business model, adding a monthly subscription option to its standard pay-per-use model....Read More
An Adorable Roomba For Your Lawn
UK – If you like cutting grass, fine. If not, there’s finally a robot that will do it for you! Meet the Honda Miimo, an automated mower...Read More
The World’s First Write & Erase Robot
Italy – Carlo Ratti Associati recently unveiled Scribit, a wall-climbing robot that draws whatever you want. It can also erase existing...Read More
Walmart Is Revamping Its Website to Court Higher-End Brands
USA – As reported in the Wall Street Journal, Walmart Inc. wants its website to look less like a Walmart store. The retailer plans to redesign...Read More
Lufthansa Gives Its Brand Design A Refresh
Germany – In an effort to modernize its aircraft appearance, Lufthansa recently updated its branding. This update is the first to the logo...Read More
Super 8 Hotels Debuts Concept Car Inspired By Redesigned Guest Rooms
USA– Super 8 has finished a massive renovation of its budget-friendly hotels across the U.S., spending $100 million to modernize guest rooms...Read More
Land Rover Designed A Phone For Adventures In The Great Outdoors
UK– Car manufacturer Land Rover and connected devices design firm Bullitt Group have collaborated on a smartphone that’s just as rugged...Read More
Trekkies Can Now Take a Course in Klingon
USA – Free language learning platform Duolingo has officially added Klingon, a language made popular by the Klingon Species in the Star Trek...Read More
LED Kit Turns Any Guitar Into A Music Teacher
USA – Fret Zealot is a state-of-the-art LED product that attaches to the fretboard of any acoustic or electric guitar and lights up the...Read More
A Custom Font is Being Used to Promote Nike’s New Store
Norway – Nike went in a new aesthetic direction to promote its new store in Oslo, honing in on the city’s particular visuals. The...Read More
Bed-Stuy’s First Starbucks Prioritizes Job Training, Community Space
USA – A Starbucks opening in the area is often a sign of gentrification, but the chain’s new location in Brooklyn’s...Read More
Rolls-Royce Owners Can Tailgate In Luxury On Automatic Lounge Seats
UK– Rolls-Royce is finalizing work on its first ‘high-bodied vehicle’-its term for an SUV. It will be called the Cullinan, and so...Read More
Luxury Hotel Package Gives Guests An Aston Martin With Their Room
USA– The Waldorf Astoria in Beverly Hills, California wants to give its customers the ultimate LA luxury experience with a Live Aston Martin...Read More
A Plastic-Free Supermarket Aisle Has Opened In Amsterdam
Netherlands – A supermarket chain in the Netherlands, Ekoplaza, opened its first plastic-free aisle at its Amsterdam location on February 28,...Read More
Food Packaging System Eliminates Waste
Czech Republic – Arancia Europa, a Czech packager, has created a complete packaging solution, dubbed MIWA (for Minimum Waste), that allows...Read More
Sneakers For Seniors Can Call For Help In An Emergency
France – For seniors or people with medical issues, falling down can do a significant amount of damage and getting up can be a challenge....Read More
Under Armour Announces the Third Generation of Connected Running Shoes
USA – Sports apparel brand Under Armour has unveiled its third generation of connected running shoes. The shoes are part of its HOVR series...Read More
Fuel Delivery Service Brings Gasoline Straight To Your Car
UK– With Zebra Fuel, a London-based startup, customers will never have to wait in line to refuel. Instead, they can simply download the app,...Read More
Electric SUV Can Be Recharged Anywhere By Roving Battery Vans
China– Chinese electric vehicle maker NIO has released the production model of its seven-seater performance electric SUV. The ES8 incorporates...Read More
Mobile Meditation Studio Helps New Yorkers Relax
USA – Taking time to find some mind space is such an important aspect of wellbeing that BE TIME’s founder wanted to find a way to make...Read More
Cathay Pacific Wants Passengers To Relax With In-Flight Yoga
China – Hong Kong flight company Cathay Pacific partnered with international health brand Pure Yoga to create an in-flight yoga video series...Read More
Louis Vuitton VW Van Is Hitting the Road for a Surf-Themed Pop-Up
USA – For the Spring/Summer 2018 collection, Louis Vuitton looked to the beach for inspiration, putting together a tropical surf- and...Read More
Pop-up Shop on Wheels Allows Brand to Travel
USA – Pop-ups appeal to brands for a variety of reasons. They are (generally) temporary structures used for particular occasions; can provide...Read More
Marketers Are Turning Your Car Into a Branded Experience
USA– As reported in a recent article in Adweek, while autonomous cars won’t be in every garage anytime soon, today’s vehicles have...Read More
Byton Smart SUV Debuts At CES With Futuristic Vehicle Controls
China– Byton aims to build the premium intelligent electric vehicles for the future. The SUV prioritizes digital design and human-vehicle...Read More
How Sephora Enriched Its Physical Retail With Digital Tools
France – French cosmetics retailer Sephora placed its bets blending the traditional brick-and-mortar store experience with modern...Read More
London Store Is Trying To Break The Norms Of Traditional Retail Spaces
London – Not Just Another Store, a new concept store curated by Utter and its brand Marr, has opened in London’s Shoreditch. The store...Read More
Ad Agency Turns YouTube Views into Cars
Netherlands– Marketers know that YouTube clicks are a valuable currency. Now, Amsterdam-based ad agency J. Walter Thompson has found a way to...Read More
Toyota’s New Concept Store Is A Cafe And Car Share Showroom
Japan– Japanese millennials aren’t fond of buying new cars. But Toyota has to do something to connect with Japan’s young drivers....Read More
Smart Packaging Provides a Wealth of Information
Germany – Why go through all the trouble of scrolling the web to find an online hair tutorial video when you can simply use your mobile...Read More
Designer Creates Supply Boxes That Double as Toys for Children
Netherlands – There is a growing trend in innovative ways to support efforts to relieve hunger and poverty. The Dutch designer, Lisanne...Read More